The Founding Team

Founders with finance and tech startup experience
Preet Gona
Preet Gona
CEO & Co-Founder

Preet Gona is the Co-Founder and CEO of ARR Squared. Preet's career taken him from Hyderabad, India to New York, Zurich, Hong Kong, and finally Singapore with stints in technology consulting, investment banking, private equity, operations, and eventually an entrepreneur. Most recently Preet served as President and was part of the founding team of Bridge Data Centres which merged with Chindata Holdings (NASDAQ:CD). Preet also spent many years at Blackstone, eventually leading the private equity business in Southeast Asia. ARR Squared combines his two great passions, technology and finance. When he is not ruminating about the impact of technology on finance or how finance can enable greater innovation in technology, he is supporting subscriptiondriven contributors, doing HIIT workouts, and spending time with his 3 young children and golden retriever Max.

Alexis Zirah
Alexis Zirah
CGO & Co-Founder

Alexis Zirah is the Co-Founder and Chief Growth Officer of ARR Squared. Alexis began his career as a strategy consultant with KPMG advising financial services clients before he founded his first company. Born and raised in Paris and educated in Australia, he has spent more than 15 years in Asia Pacifc, in Sydney, Shanghai, Seoul, Hong Kong and Singapore. His last venture Luxify, become one of the largest marketplaces for luxury products in Asia, and was acquired in 2019. Alexis thrives as a strategic operator with a focus on growth. When he is not engaging with customers, Alexis is an avid ultra-runner that competes at the semi-pro level, and is a father to three young children.

“We developed SoftBit to let people understand how their website is being used in the most simple way possible"
Michael Brewer
CEO & Co-Founder
Growth Capital for SaaS. Simplified.